Pia Riverola for The Classics

 

Pia Riverola for The Classics

 

Launch Campaign Captured on the Spanish Coastline

 
 
 

Spanish photographer Pia Riverola captured the launch campaign for The Classics on the Spanish Coast during the last days of a balmy summer. The images, shot on film, reflect a modern take on a classic mythological world: sirens, titans, goddesses, mortals, and the notion of being drunk on love, poetry, youth, and the sea.

 
 
 
Over the past two years many of life’s pleasures have become more challenging to access. Travel, adventure, spontaneity, and freedom all feel like rare luxuries for a lot of us. With The Classics, we wanted to create a portal back to inspiration and delight, a trip to your favorite bit of coastline without having to step on a plane. We wanted to enchant people, to help them dream again.
— Alex Merrell, Creative Director
 
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THE CLASSICS SCULPTS A NEW NICHE FOR CANNED COCKTAILS